Despite criticism about the location, a heated cook-off can be expected as the Hong Kong Food Truck Scheme has received 192 bids to compete for the 16 licenses available in the first 2 years.
Among the 192 applications received, 79 were from individuals and 76 from companies, with the remainder put up by business partnerships.
Some 82 applicants proposed Chinese food menus while 74 planned to sell Western style food.
“The competition is intense for applicants,” said Simon Wong Ka-wo, chairman of the Federation of Restaurant and Related Trades, describing it as a case of “too many monks with little supply of gruel.”
A review committee will be set up to choose qualified applicants based on their menu proposals and business plans in the first stage of selection, followed by a cook-off challenge in the second stage.
The criteria for selection comprise the food concept and menu, accounting for 40% of the marks and the business proposal and design of the vehicles making up 25% each. The remaining 10% will be given to “startup” applicants. Lam said he was off to a good start, with 10 points in the bag as a start-up applicant.
Let’s hope the winners will be able to deliver a real Hong Kong taste to tourist. Stay tune and we’ll keep you posted!